Ritwik Joshi

Insights on the Future of
AI & Storytelling.

The "Purposeful" Perspective—exploring cognitive science, conversational AI, and the art of human connection.

Why Traditional SEO is Dead: A Guide to GEO
Generative AI

August 18, 2026 • 6 min read

Why Traditional SEO is Dead: A Guide to Generative Engine Optimization (GEO)

The macro shift from human search engines (Google) to AI agents (Claude, Perplexity) and how to adapt your digital presence.

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How to Make Your Personal Brand Machine-Readable
Development

August 18, 2026 • 7 min read

How to Make Your Personal Brand Machine-Readable for AI Agents

The philosophical and technical "how-to" of structuring your identity into JSON and exposing it via the Model Context Protocol.

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I built a personal MCP server for my personal brand
Artificial Intelligence

August 18, 2026 • 5 min read

I built a personal MCP server for my personal brand — here's how and why

Why I built a personal Model Context Protocol (MCP) server for my brand, how it works, and what it means for Generative Engine Optimization (GEO) in the AI era.

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